Friday, 30 November 2012
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Friday, 2 November 2012
Why are soap operas so popular?
- Soap operas originated from the American radio serial dramas of the 1930's.
- The undemanding nature of soap operas can be seen as a contributory factor of the genre's popularity.
- Soap operas concern with everyday people and their everyday lives, with empathsis on their problems, big or small, appears to be one of the main reasons soap operas are so popular.
- A famous quote by Ang in 1985, "When I sit down to watch, I belong to the family in a way...I can enter into all the characters because they're so familiar."
- Viewers enjoy forming a participatory relationship with the characters.
- The formation of parasocial relationships enables soap opera viwers to gain pleasure from being able to understand how a certain character feels or behaves in particular circumstances.
- The catharsis, the purging of emotions by watching others live through the same situation is one of the main pleasures for regular viewers of 'social realism' soaps.
- Viewers often use the behaviour of a character in order to justify their behaviour in a similar situation.
- Soap operas are also popular due to its continuity, regularity and familiarity. It has been labelled as a 'ritual pleasure' which offers reassurance in its longevity.
- The theme tune, being a familiar sound to our ears, makes the viewer aware that an episode is about to begin and also confirms the setting of the soap.
Thursday, 1 November 2012
Soap Opera Research
Where and when did soap operas originate?
Soap operas originated from the radio in America in the 1930's. The original dramatic serials broadcasted on the radio had soap manufacturers such as Procter & Gamble and Lever Brothers as sponsors and producers. The ongoing, episodic work of dramatic fiction didn't arrive in Britian until the end of the Second World War.
Who were they traditionally aimed at?
Soap operas were traditionally aimed at housewives as married women rarely worked. The early radio series were broadcast in weekday daytime slots, usually five days a week because they were consumed by a predominantly female audience.
Why were they nicknamed 'soaps'?
They were nicknamed soaps as during the breaks of the dramtic series they always advertised soap companies and the programmes were sponsored by them as well.
Soap operas originated from the radio in America in the 1930's. The original dramatic serials broadcasted on the radio had soap manufacturers such as Procter & Gamble and Lever Brothers as sponsors and producers. The ongoing, episodic work of dramatic fiction didn't arrive in Britian until the end of the Second World War.
Who were they traditionally aimed at?
Soap operas were traditionally aimed at housewives as married women rarely worked. The early radio series were broadcast in weekday daytime slots, usually five days a week because they were consumed by a predominantly female audience.
Why were they nicknamed 'soaps'?
They were nicknamed soaps as during the breaks of the dramtic series they always advertised soap companies and the programmes were sponsored by them as well.
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